Integration in the Brand Community

5576.00 Р.


The study of the relationship between consumers and brand has developed a remarkable speculation over the years. . Especially during last decade, it has been delved into the topic of brand communities – groups of consumers associated by the fact of being connected to a brand through the ownership of a product, the fruition of a service, or the sharing of an experience. . Some scholars have defined a model for measuring the integration of users within a community (Integration in the . Brand . Community, . IBC). . This study intends to validate this model, adapting it to . Apple community, through an exploratory analysis and a quantitative study, drawn up on 351 owners of . Apple products. . Afterwards, it analyses the . IBC according to the change of the amount or the typology of owned products. . At last, it examines the relation that . IBC establishes with the . Consumer-brand . Identification and the company success variables – satisfaction, loyalty, advocacy. . Finally, some implications are suggested: theoretical implications – concerning reliability and application of the model – and practical implications – . strategic-operational actions the company could implement in order to monitor the integration.

The Key of Reputation
The Key of Reputation

In todays global market, where a products lifetime decreased, a companies key for success is; providing benefit from non- material assets, which can be defined as corporate reputation. . This concept, creating competitive advantage, being inimitable, limits the mobility of rivals. . Reputation as a value, results in perception of trust, honesty and responsibility for the consumers, investors, employees, suppliers and media. . These factors necessitates the management of corporate reputation. . This work, analyzing the dimensions of corporate reputation, facts and figures about corporate identity, company culture and image with respect to brand loyalty. . The perception of reputation in . Turkish telecommunication sector is investigated, using the models of reputation quotient.

6606.00 Р. КУПИТЬ >
Paul  Pignataro Leveraged Buyouts. A Practical Guide to Investment Banking and Private Equity
Paul Pignataro Leveraged Buyouts. A Practical Guide to Investment Banking and Private Equity

A comprehensive look at the world of leveraged buyouts . The private equity industry has grown dramatically over the past twenty years. . Such investing requires a strong technical know-how in order to turn private investments into successful enterprises. . That is why . Paul . Pignataro has created . Leveraged . Buyouts + . Website: . A . Practical . Guide to . Investment . Banking and . Private . Equity. . Engaging and informative, this book skillfully shows how to identify a private company, takes you through the analysis behind bringing such an investment to profitability—and further create high returns for the private equity funds. . It includes an informative leveraged buyout overview, touching on everything from . LBO modeling, accounting, and value creation theory to leveraged buyout concepts and mechanics. . Provides an in-depth analysis of how to identify a private company, bring such an investment to profitability, and create high returns for the private equity funds . Includes an informative . LBO model and case study as well as private company valuation . Written by . Paul . Pignataro, founder and . CEO of the . New . York . School of . Finance . If youre looking for the best way to hone your skills in this field, look no further than this book.

5592.08 Р. КУПИТЬ >