The study of the relationship between consumers and brand has developed a remarkable speculation over the years. . Especially during last decade, it has been delved into the topic of brand communities – groups of consumers associated by the fact of being connected to a brand through the ownership of a product, the fruition of a service, or the sharing of an experience. . Some scholars have defined a model for measuring the integration of users within a community (Integration in the . Brand . Community, . IBC). . This study intends to validate this model, adapting it to . Apple community, through an exploratory analysis and a quantitative study, drawn up on 351 owners of . Apple products. . Afterwards, it analyses the . IBC according to the change of the amount or the typology of owned products. . At last, it examines the relation that . IBC establishes with the . Consumer-brand . Identification and the company success variables – satisfaction, loyalty, advocacy. . Finally, some implications are suggested: theoretical implications – concerning reliability and application of the model – and practical implications – . strategic-operational actions the company could implement in order to monitor the integration.